Business Strategy
Separate Instagram for Your Wellness Business? How to Decide
You became a yoga teacher or health coach because you care about helping people — not because you wanted to manage two Instagram accounts. But at some point, every wellness entrepreneur faces the question: should my business have its own page, or can I keep everything under one roof?
The answer is not the same for a health coach with 500 followers as it is for a yoga studio owner with a team of instructors. It depends on how you sell, who you serve, and — honestly — how much time you actually have. Most wellness pros are already stretched thin between teaching, content creation, and running the business side. Adding a second account you cannot consistently maintain does more harm than good.
Here is a straightforward framework for making the call, based on what we have seen work for thousands of wellness entrepreneurs on Marvelous.
Which is better, a personal or business instagram account?
Arguments for maintaining a single Instagram account
No doubt about it; This is the simpler, easier, and more manageable option. Creators like you often wear many hats and juggle dozens of tasks, so sticking to a single Instagram presence keeps your workload manageable. And, depending on your brand and platform, keeping all your Instagam activity in one place can be advantageous.
Your business life and personal life are likely to overlap! Potential customers are curious about what you’re up to on weekends and what you’re cooking up for dinner, in addition to information on classes and products. Giving them a peek behind the curtain helps them feel more connected to and invested in you as a business owner.
Many creators consider their personalities to be part of their brands. If this is the case for you, there’s no reason to create two accounts with duplicate content. Let your creativity, philosophy, and energy shine through in a mix of business and non-business images and captions.
A single account shows you walk the talk without getting overly sales-focused. If you mix business and personal, that balance makes your online presence feel more authentic and grounded.
Obviously, managing a single account is easier! You’ll spend less time prepping posts, and less energy deciding which content should go to which feed. Your time is precious, so don’t discount this as a valid reason to streamline your presence by maintaining a single Instagram account.
Reasons to consider separate business and personal Instagram accounts
If you go this route, it’s important to make sure that your personality and values still show up in your feed. Even a business-specific Instagram account needs to have a healthy dose of YOU! But cultivating a presence that’s officially and solely dedicated to your work can also help build your brand, protect your privacy, and grow your business footprint.
A business Instagram account gives you access to some simple user analytics. If you’d like to know more about your followers’ behaviors and demographics, this can be incredibly helpful. (If you had simply upgraded your personal account to a business one, you’d be muddling up those analytics with the inclusion of your friends and family).
Business accounts also have the ability to create ads and promote posts. If you’ve got marketing money to spend and new offerings to plug, Instagram ads will get your messages in front of the right people.
Instagram business accounts must be connected to Facebook business pages. Linking these two media gives your online presence some beneficial cohesion.
On a more emotional note, if you have kids and aren’t comfortable sharing photos of your family with current and potential clients, establishing a business-only account helps create instant boundaries. This holds true if you’re just a naturally private person, too!
If you have an existing and active personal account with lots of non-business followers, or are launching a new arm of your business that isn’t totally relevant to your current following, make a new home for that content in a business-only account.
How to Decide if You Should Have a Personal and Business Instagram Account
As you might’ve guessed by now, YOU are the only one who can make the final call. When our team gets this question directly, the answer we gives to our teachers is that there’s no cut-and-dried, easy answer. Often, we encourage them to upgrade their existing account to an Instagram business account, keeping it simple with a single account on the platform by peppering personal posts in with all the juicy business content. But some of our teachers know that the separation will be healthy and valuable, and opt to maintain two Instagram accounts.
If you’ve read through the benefits and pitfalls of each option and are still struggling to decide if an Instagram business or creator account is worth it for YOUR business, here are some questions to consider:
Do you love taking photos and posting them? Is doing so a natural part of your daily life? If so, creating and posting content won’t be a strain, and two accounts might work great. If not, centralizing your Insta presence will be far less stressful.
Do you have political, religious, or personal views that might turn off a segment of your customer base? Do you express these views on Insta? If so, maintaining two accounts will serve you well. If not, feel free to consolidate!
Do you instinctively monitor the content you share, keeping family and sensitive posts to a bare minimum? If so, a single account could be just fine.
On the flip side, do you post CONSTANTLY about everything? If so, give yourself an outlet through your personal account, and curate your business feed separately. (You don’t want to overwhelm your followers with dozens of cat or kid pics!)
Is it important to you to keep your work and personal lives separate? If your gut tells you that your brand messages may clash with your personal posts, honor that instinct.
The choice is up to you. Be honest about your priorities, goals, and available energy before you decide if you want to create separate personal and business Instagram accounts. There’s no wrong answer, of course, and we hope this post has helped you sort out which option will work best for
Keep Reading
Your Instagram sends the traffic. Marvelous converts it.
Whether you run one account or two, you need a place to send people that actually books sessions and sells courses. Marvelous gives wellness entrepreneurs an all-in-one platform for online courses, memberships, scheduling, and payments — so your Instagram bio link does real work.
Marvelous is Your All-in-One Platform for Stunning Courses, Memberships & Live Classes
Start creating and earning on Marvelous.
