Marvelous vs. Kajabi: Which Platform Is Right for Your Wellness Business?

Marvelous vs. Kajabi: Which Platform Is Right for Your Wellness Business?

If you are a yoga teacher, health coach, or wellness professional ready to take your expertise online, you have probably landed on two names: Marvelous and Kajabi. Both are all-in-one platforms that let you sell courses, memberships, and digital products without stitching together a dozen different tools. But they are built for very different people.

This is an honest comparison. We will walk through pricing, features, and the real differences that matter when you are choosing a platform for your wellness business. Kajabi is a strong product — but it was built for a broad creator market. Marvelous was built specifically for people like you.

Let us dig in.

Quick Comparison: Marvelous vs. Kajabi at a Glance

Pricing: What You Actually Pay

Marvelous plans begin at $79/month with unlimited products, unlimited students, and zero revenue fees. Whether you have 50 students or 5,000, the price stays the same.

Kajabi Basic plan starts at $149/month — nearly double — and caps you at 3 products and 1,000 active customers. Need more? The Growth plan is $199/month, Pro is $399/month.

For a wellness entrepreneur just starting online, the difference is $840 per year. That is money you could spend on better equipment, continuing education, or simply keeping more of what you earn.

Marvelous never takes a cut of your revenue. Every dollar your students pay goes to you (minus standard payment processing).

Where Marvelous Stands Out for Wellness Professionals

Built-in Live Class Scheduling

If you teach yoga, pilates, meditation, or fitness classes, you need a way to schedule live sessions, let students book in, and manage recurring classes. Marvelous has this built in — Zoom integration, class packs, drop-in pricing, and your entire schedule in one place.

Kajabi does not have native live class scheduling. You will need third-party tools, separate bookings, and workarounds.

The Wellness Marketplace

Marvelous runs Well Well Well — a marketplace connecting wellness creators with students actively looking for courses, classes, and memberships. On Kajabi, all your traffic has to come from your own marketing. With Marvelous, you get an additional discovery channel.

No Artificial Limits on Growth

Every Marvelous plan includes unlimited products and no caps on active customers. Wellness businesses tend to diversify — courses, memberships, coaching, live classes. Your platform should not force upgrades every time your business evolves.

Twelve Years of Serving Wellness Creators

Marvelous has facilitated more than $50 million in earnings for creators and served over 560,000 students. This is not a startup finding its way. It is a proven platform with deep roots in the wellness industry.

Where Kajabi Stands Out

Marketing and Sales Funnels

Kajabi marketing tools are genuinely impressive — full email marketing suite with automations, segmentation, broadcast capabilities, and sophisticated sales funnels with landing pages, upsells, and automated sequences.

Page Builder and Design Flexibility

Kajabi page builder gives more granular control for pixel-perfect sales pages.

Brand Recognition

Kajabi is well-known in the creator economy, with a large ecosystem of tutorials, templates, and communities.

Who Should Choose Marvelous

• You are a wellness professional. Yoga, health coaching, pilates, meditation, fitness, nutrition — Marvelous was built for you.

• You teach live classes. Built-in scheduling, class packs, and Zoom integration.

• You want to keep costs down. $79/month, no caps, no revenue fees.

• You want to be discovered. The Well Well Well marketplace.

• You want simplicity. Focus on teaching, not configuring marketing automations.

• You are transitioning from in-person to online. Class scheduling and drop-in models mirror how in-person businesses work.

Who Should Choose Kajabi

• Marketing automation is your priority. Complex sales funnels, sophisticated email sequences.

• You are not wellness-specific. General creator teaching business, marketing, photography.

• Design control matters deeply. Maximum flexibility in sales page design.

• Budget is not a primary constraint. $149-$399/month with advanced features.

• You do not teach live scheduled classes. Entirely asynchronous, pre-recorded content.

The Real Question: What Kind of Business Are You Building?

If your day involves teaching a 9am vinyasa class over Zoom, checking class pack credits, uploading a new course module, and responding to a coaching client — you want Marvelous.

If your day involves tweaking sales funnels, A/B testing landing pages, and analyzing conversion rates — you want Kajabi.

Most wellness professionals fall firmly in the first camp. Over 12 years, more than $50 million paid to creators, and 560,000+ students served, the focus has never wavered: help wellness entrepreneurs build sustainable online businesses without the overwhelm.

Frequently Asked Questions

Is Marvelous really a good Kajabi alternative for yoga teachers?

Yes — Marvelous includes live class scheduling with Zoom integration, class packs, drop-in pricing, and recurring session management. These are features yoga teachers use every day that Kajabi does not offer natively.

Can I migrate from Kajabi to Marvelous?

Yes. You can migrate your course content, student lists, and membership structures. The support team can walk you through the process.

Does Marvelous have email marketing like Kajabi?

Marvelous includes email tools for communicating with students and basic marketing. Kajabi email suite is more advanced. Many creators pair Marvelous with Kit (formerly ConvertKit) or Mailchimp for added flexibility.

What if I need both courses and live classes?

This is exactly where Marvelous shines. Courses, live classes, memberships, coaching, and digital downloads — all from one platform with no product limits.

Is $79/month really all I will pay with Marvelous?

Your subscription covers the platform — unlimited products, unlimited students, all features. The only additional cost is standard Stripe payment processing fees, which apply on any platform. Zero percent revenue share, no hidden fees.

Keep Reading

• Get the most out of Marvelous

• Create your first membership

• Sell online courses on Marvelous

• Build your website on Marvelous

Ready to See If Marvelous Is Right for You?

Marvelous offers a free trial so you can explore the features, set up a test course or class, and see how it feels before you commit.

Start your free trial of Marvelous today and see why thousands of wellness professionals trust it to power their online businesses.