Janalogue, Japanese Walking + Wall Street Witches

The platforms keep changing the rules, and this week brought a big one: Meta is testing a feature that could seriously limit how you drive traffic from Facebook. At the same time, TikTok is surfacing trends that wellness creators are uniquely positioned to capitalize on, and a story about women charging up to $10,000 to blend financial planning with astrology is making waves. All three have something to teach us about building a business that stands out.

Meta Wants to Charge You for Posting Links

According to TechCrunch, Meta is currently testing a new feature that limits how many links you can post on your Facebook page or professional account. And by limit, we mean two. Just two links, unless you want to pay for Meta Verified, which starts at $14.99 per month.

Meta's reasoning? They claim that over 98% of views on the Facebook feed in the US come from posts without links. So their logic seems to be: links are not performing anyway, so we might as well charge you for them.

Now, there are some workarounds. You can still drop links in the comments. Affiliate links are apparently fine. And of course, links to other Meta platforms like Instagram and WhatsApp are perfectly acceptable (they do want to keep you in their ecosystem, after all).

But here is the thing: this is really just formalizing what many of us suspected was already happening. For years, the advice has been to avoid putting links directly in your posts because the algorithm seemed to suppress them. We would recommend putting links in comments instead to avoid getting shadowbanned. This new test just makes that unspoken rule official.

For wellness creators who have been relying on Facebook to push people to various places, whether that is your website, your podcast, or a program launch, this is a clear signal to start thinking about a new strategy.

And honestly? This is yet another reminder that we do not own these platforms. Building your email list, nurturing your community off of social media, and creating content that lives on your own turf has never been more important. The platforms will keep changing the rules. The question is whether you are building something that can survive those changes.

Two TikTok Trends Worth Your Attention

TikTok is giving us some fresh trends this month, and two of them are absolutely perfect for wellness creators. This is really our time to shine.

Janalog: The Screen-Free Movement

The first trend is called Janalog, which is exactly what it sounds like: focusing on going analog in January. Think of it as the wellness version 2.0 of Dry January. People are making a conscious effort to put down their phones and do things that do not require a screen. We are talking about journaling in an actual notebook, reading physical books, doing puzzles, basically anything that lets you exist without being connected to the internet.

It is resonating because, let us be honest, we are all a little fried from constant scrolling and exposure. And while this is trending hard right now in January, we think this is actually one of the major trends of 2026 and beyond. As AI continues to expand into every corner of our lives, people are going to crave more and more offline, analog experiences. The pendulum always swings.

Japanese Walking: Interval Walking for Real Results

The second trend blowing up is Japanese walking, which is a type of interval walking that came from a 2007 study out of Shinshu University in Japan. TikTok has recently brought it back to life. The idea is simple: you alternate between periods of fast walking and slow walking, and apparently the health benefits are significant. Pure Gym just named it the fastest growing fitness trend for 2026, so expect to see it everywhere.

If this sounds familiar, it is kind of the next iteration of the 12-3-30 treadmill trend that was huge last year (walking three miles per hour at a 12% incline for 30 minutes). There is always going to be some sort of walking-ish trend, and interval walking makes perfect sense for fitness.

How to Use These Trends in Your Business

Here is where it gets interesting. These trends are content gold, but more than that, they are an invitation for you to create offerings that meet people where they already are.

Could you host a Janalog challenge for your community where everyone commits to screen-free mornings for a week? Could you add a Japanese walking guide to your membership as a bonus resource? Could you create a simple PDF journal prompt series that people can print and use offline? (Side note: we think journaling is going to be a major trend in 2026 in general.)

The people craving these experiences are actively looking for guidance, and wellness creators like you are perfectly positioned to provide it. Your audience does not just want to watch these trends in short clips on social media. They want someone to help them go deeper.

One more thing worth noting: TikTok is kind of the zeitgeist of our cultural times right now. It is where you go to see cutting-edge, trending content and what is popular socially. For those of us building wellness-based businesses, it is really important to know what is happening there because you will see it six months later on Instagram. By the time something has hit Instagram, it is already sort of on its way out culturally. You could be the one bringing these trends to your Instagram audience first.

The Witches of Wall Street: What Happens When You Stop Trying to Fit In

Marie Claire just published a fascinating piece called "The Witches of Wall Street," and if you are a wellness creator who has ever felt like traditional business advice does not quite fit, this one is for you.

The article profiles women who left conventional finance careers and built thriving practices that blend money management with mysticism. We are talking tarot readers for investors, astrology-based business coaching, and numerology for entrepreneurs.

And before you roll your eyes, these women are pulling in serious revenue. One runs a practice where clients pay up to $10,000 for a full program. Another built a six-figure business teaching people to read their birth charts as financial planning tools.

What is driving this? According to the article, eight in ten Gen Z and millennial Americans now believe in cosmic guidance, including when it comes to careers and finances.

Here is the thing: these money mystics are not replacing financial literacy. They are filling a gap that traditional advisors cannot touch. As one of the practitioners put it, a licensed fiduciary can tell you how much to save for retirement, but not why you cannot seem to stick to the plan. These women are helping clients dig into their family histories around money, their inherited beliefs, their emotional patterns. It is part financial strategy, part deep inner work.

This is a powerful example of what happens when you stop trying to fit your work into a traditional box. These women took something historically masculine and left-brain (finance) and infused it with intuition, spirituality, and feminine wisdom. The result is a completely differentiated offer that speaks directly to people who felt alienated by conventional approaches.

It is kind of like vision boards, when you think about it. Vision boards are a socially acceptable way to take very concrete goals and add a woo element to them. Most of us who have ever made a vision board have had the experience of things on the board actually coming true. There is something about blending the left brain and right brain that creates real results.

Ten years ago, this would have been laughed at. Now it is one of the coolest, most in-demand services out there. The timing is right. We all need this.

So if you have been wondering how to stand out in a crowded market, this might be your sign. What part of your expertise could you make more energetic, more intuitive, more you? Because as one of the witches in the article says, "Following the rules didn't really help. So we've got to create and follow our own magic."

The Takeaway

This week's stories all point to the same truth: the landscape is shifting, and the wellness creators who thrive will be the ones who adapt creatively.

Meta is making it harder to drive traffic from their platforms, which means owning your audience through email and your own channels is more critical than ever. TikTok is showing us what people are craving (analog experiences, simple fitness approaches), and smart creators will meet them there with real offerings. And the Witches of Wall Street are proving that the most differentiated, successful businesses often come from blending the unexpected.

2026 might actually be radically different than any other year in business. The tools available to us are expanding, people are craving something different, and there is room for approaches that would have seemed too unconventional just a few years ago. We think that is pretty exciting.

Jeni Barcelos and Sandy Connery are the co-founders of Marvelous, the platform helping wellness creators build and grow profitable online businesses. Together, they host the Wellness Creator Podcast and bring decades of experience in tech, wellness, and entrepreneurship to everything they teach and create.

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