SEO 101 for Online Creators: How to Use SEO to Increase Your Reach
When you're creating content for your business—such as blog posts, podcasts, and YouTube videos, it's essential to make sure that you're doing everything to reach your target audience. That's where SEO comes in.
SEO, or search engine optimization, is a process of improving the visibility and ranking of your content on search engines like Google. You can increase the number of people who see your content and learn about your work by using SEO techniques. This blog post will discuss using SEO to increase your reach as an online creator!
If you're a yoga teacher, for example, you can use SEO to make sure that your website appears at the top of search results when people are looking for yoga classes online. Similarly, if you offer an online course, you can use SEO to ensure that your courses appear in search results when potential students are looking for training related to your course topic. No matter what type of online content you create, there are ways to use SEO to increase your reach.
By far, the most important thing you can do to improve your ranking in search engines is to create high-quality, useful content. Google and other search engines want to rank websites that offer value to their users. So, if you want your website to appear at the top of search results, make sure that your content is well-written, relevant, practical, and engaging. In addition to creating high-quality content, you can also mindfully use keywords to improve your website's SEO.
Keywords are words or phrases that describe your work and help people find your content in search engines.
By strategically including keywords in your content, you're making it easy for search engines to recognize and categorize what you write (or say, in the case of podcasts or YouTube videos). It's important to select words relevant to your content that aren't too competitive. You can use keyword research tools like Google AdWords Keyword Planner to find keywords that are a good fit for your content.
Here's a basic primer on Google's Keyword Planner:
Go to Google AdWords and sign in (or create an account).
Click "Tools" in the top menu, then select "Keyword Planner."
On the next page, click "Search for new keywords using a phrase, website, or category."
Enter a word or phrase that describes your content, then click "Get ideas."
Google will generate a list of related keywords. Click on a keyword to see its monthly search volume and competition level.
Select keywords that have a high monthly search volume but low competition. These are the keywords that you should target in your content!
Once you've selected your keywords, be sure to include them in places like the titles and descriptions of your blog posts, within the text of your website, and within the names and taglines of your online offerings.
You can use SEO to increase your reach as an online creator by following these tips!
Whether you're a yoga teacher, online content creator, or coach, there are ways to help ensure that the most interested people see your content. By creating high-quality content and using keywords effectively, you can improve your website's SEO and reach a wider audience.
SEO can be a complex topic, but we hope this blog post has given you some helpful tips to get started!
