Kajabi vs Teachable: Which Is Better for Wellness Creators? (2026)

If you are comparing Kajabi vs Teachable, you are doing the right thing. Both platforms are popular, both have loyal users, and both will happily take your money. But most comparison articles are written for a generic "online creator" audience — and if you are a yoga teacher, health coach, pilates instructor, or wellness practitioner, generic advice can steer you toward the wrong platform entirely.

This is a different kind of comparison. We are going to break down what Kajabi and Teachable actually offer, where each one shines, and where both fall short for wellness businesses specifically. And then we are going to introduce a third option you might not have considered — one that was built from the ground up for people who do exactly what you do.

No fluff. No affiliate links influencing the verdict. Just an honest look at three platforms so you can make the right choice for your business.

Kajabi: The All-in-One Marketing Machine

Kajabi has built a strong reputation as the "everything platform." It combines course creation, email marketing, sales funnels, website building, and community features into a single tool — and it does most of those things well.

What Kajabi Does Well

• Marketing and sales funnels. This is Kajabi's real strength. The pipeline builder lets you create landing pages, opt-in sequences, and checkout flows without needing a separate funnel tool. If you are running webinar-to-course funnels or complex launch sequences, Kajabi handles it natively.

• Email marketing. Built-in email with automation, segmentation, and broadcast capabilities. It is not as powerful as a dedicated email platform like Kit or ActiveCampaign, but it eliminates one more subscription from your stack.

• Website builder. Kajabi sites look polished out of the box. The themes are well-designed, and you get a fully hosted website without needing WordPress or a separate site builder.

• Community features. Kajabi added community spaces that let you create discussion areas, challenges, and member engagement tools alongside your courses.

• Established ecosystem. Large user base, extensive template marketplace, and a thriving community of Kajabi creators sharing strategies.

Kajabi Pricing (2026)

• Kickstarter: $143/month (billed annually) — 5 products, 2,500 contacts, 1 website

• Basic: $199/month (billed annually) — 50 products, 25,000 contacts, 1 website

• Growth: $399/month (billed annually) — unlimited products, 100,000 contacts, 3 websites

• Pro: (No fourth tier — Pro is the highest plan)

Monthly billing is significantly higher. The Basic plan starts at $143/month billed annually ($179 monthly). Most wellness creators need the Growth plan at $199/month annual to get enough products and contacts.

Who Kajabi Is Best For

Kajabi is an excellent choice if your primary business model is selling digital courses through marketing funnels. If you think of yourself as a digital marketer first and a wellness professional second — if you want to build complex automated sequences, run launches, and scale through paid ads — Kajabi gives you the infrastructure to do that without cobbling together multiple tools.

Teachable: The Course-First Platform

Teachable made its name as a straightforward course creation platform. It is simpler than Kajabi, more affordable at the entry level, and has been a popular first platform for creators who want to get a course online without a steep learning curve.

What Teachable Does Well

• Course builder. Teachable's course creation tools are clean and intuitive. Drag-and-drop curriculum building, multimedia support, drip content, quizzes, and completion certificates. It is genuinely easy to get a course published quickly.

• Lower price point. The free plan lets you test the waters, and the paid plans start lower than Kajabi. For someone launching their first course, the financial barrier is smaller.

• Coaching products. Teachable added one-on-one coaching tools that let you sell coaching packages with milestones, scheduled calls, and file sharing.

• Affiliate program tools. Built-in affiliate management makes it easy to let other creators promote your courses for a commission.

• Student experience. The learning interface is clean and focused — students are not overwhelmed by features they do not need.

Teachable Pricing (2026)

• Free: $29/month (billed annually) — 5 products, 100 students, 7.5% transaction fee

• Basic: $69/month (billed annually) — 10 products, 1,000 students, 0% transaction fee

• Pro: $139/month (billed annually) — 50 products, 5,000 students, 0% transaction fee

• Pro+: $309/month (billed annually) — 100 products, 5,000 students, 0% transaction fee, priority support

• Enterprise: Custom pricing

Important note on Teachable pricing: the Starter plan charges a 7.5% transaction fee on every sale. A yoga teacher selling a $50 course on the Starter plan loses $3.75 per enrollment to Teachable — on top of payment processing fees. Those fees add up fast once you have steady sales. Most creators who stick with Teachable end up on the Pro plan at $119/month to eliminate them.

Who Teachable Is Best For

Teachable is a solid choice if your business model is primarily pre-recorded courses and you want a simple, no-fuss platform to host and sell them. If you are a wellness professional who has created (or wants to create) a signature course — a "Nutrition Foundations" program, a "Yoga for Runners" series, a coaching certification — and that is the core of your online business, Teachable keeps things straightforward.

Kajabi vs Teachable: Head-to-Head Comparison

Here is where things get specific. This table compares the features that matter most to wellness creators — not just the features each platform likes to highlight in their own marketing.

Looking at this Teachable vs Kajabi comparison side by side, the pattern is clear: Kajabi gives you more features but costs more and takes longer to learn. Teachable is simpler and cheaper upfront, but you hit limitations faster — and those transaction fees on the lower plans quietly eat into your revenue.

Neither platform is objectively "better." The right choice depends on what kind of business you are building. But if you are a wellness creator specifically, there is something both platforms are missing — and it is worth talking about.

Where Both Kajabi and Teachable Fall Short for Wellness Creators

Here is the thing most comparison articles will not tell you: both Kajabi and Teachable were built for the broad "online creator" market. Course creators, coaches, consultants, influencers — anyone selling digital knowledge. That is not a criticism. It is a business model choice that serves millions of people well.

But wellness businesses have specific needs that generic platforms were not designed to address:

No class packs or drop-in pricing

If you teach yoga, pilates, or fitness classes, your students do not always want a monthly membership. Many want to buy a 10-class pack or drop in for a single session. Neither Kajabi nor Teachable supports class pack pricing natively. You would need workarounds, third-party integrations, or simply give up a pricing model your students expect.

No real scheduling for live classes

Wellness professionals teach on a schedule. Tuesday morning vinyasa. Thursday evening meditation. Saturday pilates fundamentals. Both Kajabi and Teachable treat live events as secondary features. Neither offers a dedicated class scheduling system with recurring time slots, timezone handling, and calendar integration the way a wellness business needs.

No wellness-specific marketplace

When someone searches for "online yoga classes" or "health coaching programs," where do they find you? On Kajabi or Teachable, you are on your own — you drive all your own traffic. There is no built-in discovery mechanism connecting you with the students actively looking for what you offer.

No hybrid business model support

Many wellness professionals run a mix of live classes, on-demand libraries, group coaching, one-on-one sessions, and community memberships — all at the same time. Both Kajabi and Teachable can technically handle pieces of this, but neither was architected for the way wellness businesses actually operate. You end up forcing your business model into a course-shaped box.

If you are selling a course and nothing else, these gaps might not matter. But if you are running a wellness business — with classes, schedules, different pricing models, and students who interact with your work differently than someone buying a "How to Start a Podcast" course — it is worth asking whether there is a platform built for exactly that.

The Third Option: Marvelous

This is the part where we tell you about our own platform, so let us be transparent about that. Marvelous is our product, and we obviously think it is great. Take what follows with that context — but also know that we would not be writing this comparison if we did not genuinely believe it fills gaps the other two platforms leave open.

Marvelous has been building exclusively for wellness creators for over 12 years. Not "creators" broadly — yoga teachers, health coaches, pilates instructors, meditation guides, nutritionists, and wellness practitioners specifically. That focus has shaped every feature decision.

What Marvelous Offers That Kajabi and Teachable Do Not

• Class scheduling with recurring time slots. Set up your weekly teaching schedule with Zoom integration, and students can browse, book, and attend — just like they would at a studio, but online.

• Class packs and drop-in pricing. Sell a 10-class pack, offer single drop-ins, run monthly unlimited memberships, or any combination. Price your offerings the way your students actually want to buy them.

• The Well Well Well marketplace. wellwellwell.io connects your offerings with students actively searching for wellness content. It is a built-in discovery channel that no other course platform provides.

• True all-in-one for wellness. Courses, memberships, live classes, coaching, scheduling, website builder, and marketplace — all purpose-built for the wellness business model. No workarounds needed.

• 0% revenue fees on every plan. Your earnings are yours. We charge a flat monthly subscription, and that is it. No transaction fees, no percentage cuts, no surprises.

Marvelous Pricing (2026)

• Pro: $79/month — full feature access, unlimited students, 0% fees

• Business: $149/month — expanded features for growing businesses

• Premium: $199/month — advanced features and priority support

The Track Record

Marvelous has facilitated over $50 million in creator earnings and served more than 560,000 students. We have been in business since 2014 — through the rise of online yoga, the pandemic pivot, and the shift to hybrid models. We are not a startup that might disappear next year. We are a platform that has been here for over a decade and is not going anywhere.

Quick Three-Way Comparison: Kajabi vs Teachable vs Marvelous

Which Platform Should You Choose?

After looking at Kajabi vs Teachable — and considering Marvelous as a third option — here is the honest recommendation:

Choose Kajabi if:

• Your business model revolves around marketing funnels and automated sales sequences

• You want built-in email marketing that eliminates the need for a separate tool

• You are comfortable with a higher price point in exchange for an all-in-one marketing platform

• You think of yourself primarily as a digital course creator who happens to be in the wellness space

Choose Teachable if:

• You are launching your first online course and want the simplest path from idea to published

• Budget is a primary concern and you need a lower entry point

• Your business model is primarily pre-recorded courses (not live classes or memberships)

• You want a clean, focused student learning experience without extra complexity

Choose Marvelous if:

• You are a yoga teacher, health coach, pilates instructor, or wellness practitioner building an online business

• You teach live classes on a schedule and need real scheduling tools with Zoom integration

• You want to offer class packs, drop-in pricing, memberships, and courses — all from one platform

• You want a marketplace that connects you with students who are actively searching for wellness content

• You want 0% revenue fees without needing a higher-tier plan to avoid them

• You want a platform that understands the wellness business model because it was built for nothing else

The Kajabi vs Teachable debate gets a lot of attention online, and for good reason — both are proven platforms with millions of users. But the real question is not which of those two is "better." It is which platform is the best fit for the specific business you are building. And if that business is in wellness, the answer might be one that most comparison articles never mention.

Ready to See What a Wellness-First Platform Looks Like?

Marvelous offers a free trial — no credit card required, no pressure, no "limited time" countdown timers. Just a chance to see whether a platform built specifically for wellness creators feels different from the generic options.

Explore Marvelous Plans and Pricing →

Frequently Asked Questions

Is Kajabi worth the price for a wellness business?

Kajabi is worth the price if you need advanced marketing funnels and built-in email automation. If your primary need is teaching live classes, selling class packs, or running a schedule-based wellness business, you may be paying for marketing features you do not use while missing the wellness-specific tools you actually need.

Does Teachable work for live classes?

Teachable is designed primarily for pre-recorded courses. It does not offer native live class scheduling, recurring class times, or Zoom integration for ongoing class schedules. You can host one-off live events with third-party tools, but it is not built for the kind of ongoing live teaching that most wellness professionals do.

Can I switch platforms without losing my content?

Yes. All three platforms allow you to export your content and student data. Marvelous offers migration support to help you transition from Kajabi, Teachable, or any other platform without losing your courses, students, or revenue history.

Which platform has the lowest fees?

Marvelous and Kajabi both charge 0% revenue fees on all plans. Teachable charges a 7.5% transaction fee on its Starter plan — you need to be on the Builder plan ($69/month annual) to eliminate them. All three platforms are subject to standard payment processing fees from Stripe or PayPal.

What is the Well Well Well marketplace?

Well Well Well is a discovery marketplace built into Marvelous that connects wellness creators with students actively searching for yoga classes, health coaching, courses, and other wellness offerings. It is a unique feature that neither Kajabi nor Teachable offers — essentially a built-in channel for finding new students without relying entirely on your own marketing.