Business Strategy
Best Kajabi Alternative for Yoga Teachers
Kajabi works well for a lot of people. But if you're a yoga teacher, health coach, or wellness professional, you may find yourself paying for a lot of things you don't need — while missing the tools that actually matter to your students.
This guide breaks down what Kajabi offers, where it falls short for wellness creators specifically, and why Marvelous is worth a serious look if you're exploring alternatives.
Why Yoga Teachers Look for a Kajabi Alternative
Kajabi built its reputation with course creators, consultants, and digital marketers. It's powerful, and the branding reflects that audience: sleek, business-forward, built for funnels and lead magnets.
Yoga teachers and health coaches often want something different. You're running a wellness practice, not a marketing operation. You need livestreaming, scheduling, memberships, and a student experience that feels as intentional as the work you do. Kajabi's pricing model also adds up quickly once you factor in transaction fees.
These are the three things wellness creators tell us most often when they move to Marvelous from Kajabi:
Kajabi charges transaction fees on top of the monthly cost
The platform is designed for courses and funnels, not ongoing wellness memberships or live class schedules
The lowest tier allows only 1 product — not workable for most teachers with a course, a membership, and a few offerings
Kajabi Pricing: What You Actually Pay
Kajabi has four tiers, with transaction fees that apply when you use a third-party payment processor instead of Kajabi Payments:
Starter — $89/mo ($71 billed annually): 1 product, 250 contacts, 5% transaction fee on third-party processors
Basic — $179/mo ($143 annually): 5 products, 2,500 contacts, 2% transaction fee
Growth — $249/mo ($199 annually): 50 products, 25,000 contacts, 1% transaction fee
Pro — $499/mo ($399 annually): unlimited products, 100,000 contacts, 0.5% transaction fee
For a yoga teacher earning $3,000/month in student payments, a 2% transaction fee adds $60/month on top of the Basic plan cost. Over a year, that's $720 in fees you don't pay with Marvelous. The fees drop as you move up tiers, but the plan cost rises sharply to get there.
One more thing worth noting: Kajabi's entry-level Kickstarter plan was eliminated in January 2026. There's no longer a lower-cost entry point for new creators testing the platform.
What Marvelous Offers Instead
Marvelous was built from the ground up for wellness professionals. That specificity shows in how the platform is structured and what it prioritizes.
Three plans, no transaction fees:
Essentials — $79/mo ($66 billed annually): Livestreaming, unlimited products, video hosting, email marketing, 1 community group, Stripe integration, private podcasts
Solo — $125/mo ($104 annually): Everything in Essentials, plus unlimited video uploads, quizzes and forms, custom domain, 2 community groups, Zapier integration
Pro — $179/mo ($149 annually): Everything in Solo, plus 15 instructors, 10 community groups, priority support
Marvelous charges a flat monthly rate and takes nothing from your student payments. What you earn goes to you, minus Stripe's standard processing fee. Over 560,000 students have taken classes on Marvelous, and creators have earned more than $50 million through the platform without any revenue sharing.
Where Kajabi Has the Advantage
Kajabi is a well-built platform. There are specific cases where it's genuinely the better tool.
Marketing automation: If you're running complex funnel sequences, lead magnets with automated email workflows, and affiliate programs, Kajabi has more built-in firepower than Marvelous. It's essentially a CRM and marketing suite bundled with a course platform. For creators who run paid ad campaigns and need end-to-end funnel tracking, that's a real advantage.
Advanced analytics: Kajabi's reporting covers page conversion rates, email performance, and funnel analytics in more depth. If you're actively optimizing paid ad campaigns at scale, that data is useful.
Large contact lists: If you're building toward 25,000+ contacts and want a single platform to handle all your marketing and delivery, Kajabi's Growth and Pro tiers are built for that scale.
For most yoga teachers and health coaches, though, those features are more than you need. A solo wellness teacher with a membership, two courses, and weekly live classes doesn't require funnel analytics and 25,000 contact slots. You'd be paying for capabilities you may never use.
Where Marvelous Has the Advantage
Marvelous was purpose-built for what most wellness creators actually do day to day.
Livestreaming built in: Schedule and host live classes directly in Marvelous. Students see your schedule, register, and attend without leaving your platform. Kajabi doesn't include native live class delivery. You'd need to integrate Zoom or another tool, then send students elsewhere for the actual class experience.
No transaction fees: Every dollar your student pays goes to you, minus Stripe's standard processing fee. On Kajabi's Basic plan, you pay an additional 2% on top of $179/mo. For a teacher earning $3,000/month, that's $60 more every month, or $720/year.
Wellness-specific design: Your studio on Marvelous looks and feels like a wellness brand, not a generic course builder. The student experience matters. When your platform feels intentional, it reflects on you as a professional and on the quality of what you're offering.
Unlimited products from the start: Kajabi limits the Starter tier to 1 product. On Marvelous, every plan includes unlimited products. For a teacher running a course, a membership, a seasonal workshop, and a digital download, this alone changes the math on which entry plan you need.
Scheduling for live classes: Marvelous includes a scheduling tool designed for wellness teachers. Students can browse your class calendar, register for sessions, and receive email reminders, all within your platform.
The Real Cost Comparison
Here's how the numbers look for a typical wellness teacher earning $2,500/month from student payments:
Kajabi Basic ($179/mo) with 2% transaction fee:
$179 + $50 in fees = $229/month, or $2,748/year
Marvelous Solo ($125/mo, no fees):
$125/month, or $1,500/year
That's $1,248 back in your pocket every year. Enough for a training, a retreat deposit, or most of a year's content creation budget.
And if you're just starting out? Kajabi's cheapest plan is $89/mo with a 5% transaction fee. Marvelous Essentials is $79/mo with no transaction fee. The math starts in Marvelous's favor from day one.
What Wellness Teachers Actually Need
The right platform comes down to what your business actually looks like.
If you run live classes, ongoing memberships, and courses alongside each other, you need a platform where all of those work seamlessly together. Livestreaming, scheduling, community, and content delivery in one place, without stitching tools together.
If you're also managing multiple instructors, a studio team, or a growing student base in a specific wellness niche, the features need to match that reality. Unlimited products, community groups, and podcast hosting matter more than funnel analytics.
Marvelous was designed specifically for that scenario. Kajabi was designed for digital course creators who prioritize marketing. Both work well for the audience they're built for.
Which Platform Is Right for You?
Choose Kajabi if you're building a sophisticated digital marketing operation, running paid funnels at scale, need advanced automation and CRM features, and have the budget to match the tier that fits your needs.
Choose Marvelous if you're a yoga teacher, health coach, or wellness professional running courses, memberships, and live classes. If you want your platform to reflect the quality and intention of your work. If you want to keep more of what you earn.
Marvelous has a free trial with no credit card required. If you're currently on Kajabi and wondering if there's a better fit for how your wellness business actually runs, it's worth taking 30 minutes to explore.
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